In 2011, Brian York founded
Enthuse as a way to give fans the ability to connect with their favorite sports teams via their mobile devices and get rewards for checking into games, snapping photos and sharing the love. On the flip side, Enthuse enables schools and sports franchises to integrate with their API and SDK to quickly deploy social loyalty programs in their own branded apps.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/wgiUwvxGxvI/
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