Fuel Your Business Sales Engine Using 3 Tried and True Methods ...

The tightening economies and rising competition in wholesale industries directly impacted many businesses in 2012. One of the biggest challenges faced by wholesale entrepreneurs was to grow their sales revenue and make sufficient profits. No matter what is the size and nature of your wholesale business, you must never underestimate the importance of understanding and implementing effective sales strategies from time to time.

Sales ? Fuel to Business Engine

Though it?s the customer who decides if he should place the order with you or your competitor but there are always certain strategies through which wholesale suppliers can compel him to buy from them instead of their competitors. If a wholesale supplier lacks the necessary skills to attract prospective customers and close deals successfully, sooner or later his competitors will throw him out of the market.

New Year has brought better hopes about growth in sales and profits for many businesses. Even if your company had good sales in 2012, this year you should think of pursuing more growth and beat the previous year?s sales target. Explained as follows are three strategies that can add fuel to the sales engine of your business this year.

1: Hire Efficacious Sales Team

High quality of sales team is the key to win more customers. According to estimation, the top sales person can produce up to 4 times more sales as compared to ordinary sales representatives. Make sure you hire efficacious and self-motivated sales team which understands its strengths and uses them to sell maximum wholesale products.
Make sure you train the sales team to polish its communication skills and educate it about your company products. Ask them to read the brochures and study products so that they answer all the possible questions of customers. Setting realistic sales targets is also necessary for motivating sales team to produce the desired results.

2: Build Customer Loyalty

Maximizing sales through regular customers is always less costly, hectic and time consuming than trying to improve sales through new customers. For the first time customers to buy from you again, you need to cultivate customer loyalty in them through effective relationship management.
For winning customers? trust you must know their needs and desires accurately, listen to them attentively, keep in touch with them, reward them for references, offer them free samples, inform them about new products, offer them special discounts, make free deliveries and last but not the least give them special treatment whenever they visit your office.

3: Set Competitive Prices

Remember that pricing is an important factor that directly affects the buying decisions of your customers. No matter how fashion savvy and quality conscious end-customers are, they prefer to place their orders with those who offer wholesale products at competitive or discounted prices. Moreover, never make the mistake of selling at low prices since it is a fatal strategy indeed. Not only does it kill your profit margins but also destroys your business brand.

Make sure you set realistic and competitive prices which your target customers can easily afford. You can make your products stand out by increasing the value they offer and providing certain benefits like lifetime guarantee, extended guarantee, free deliveries and free gifts.

The Bottom Line

If you want to boost your sales drastically in 2013, you will have to devise out and implement several unique strategies to increase your business sales and profits. The above mentioned pointers explain the most effective strategies that help you to win more customers and improve business sales potential.

Guest Author William King is a Marketing Analyst for Daily Trader.

Jim Donahue

Source: http://guardianlv.com/2013/02/fuel-your-business-sales-engine-using-3-tried-and-true-methods/

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